On Thursday, September 14, 2007 we received this letter from AT&T. Note that it was dated September 5th and we had ten-days to respond.
The ad that was to have cost $435.00 each month.
The offer - in exchange for not placing the ad we had legally contracted to purchase was to not charge us for the missing ad, and that was it.
Thoughtful? Not.
As the AT&T Real Yellow Pages website explains, customers like us can expect to generate 30 times in sales for each dollar invested in advertisements. That means that our lost revenues were $78,480 - $156,600, plus the adverse message to our customers and competitors.
30:1 Sales to Advertising, As Explained By AT&T Yellow Pages
Want to know more about the authors of YellowPage the Dinosaur? Visit ScanMyPhotos.com and click here and read their daily blog: Tales from the World of Photo Scanning
Want to know more about the authors of YellowPage the Dinosaur? Visit ScanMyPhotos.com and click here and read their daily blog: Tales from the World of Photo Scanning
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